Why and how to become a Sustainable Travel property on Booking?
April 5, 2023
Booking.com is the online booking platform that allows travelers around the world to search and book accommodations for their trips. Booking.com is an essential tool for hoteliers who want to increase their property's visibility, attract new guests, efficiently manage bookings and improve their service based on guest feedback. Hoteliers who use Booking.com can gain access to a global customer base and increase their occupancy rates, which can have a positive impact on their hotel's bottom line.
How to differentiate yourself on Booking.com?
In a context where environmental protection has become a major concern for many travelers, it is crucial for tourism establishments to distinguish themselves by offering a sustainable approach to hospitality. To meet this growing demand, Booking offers a "Sustainable Travel" certification that allows properties to demonstrate their commitment to sustainability.
But why is Sustainable Travel certification so important?
First of all, it is important to know that two-thirds of customers prefer to choose an establishment that adopts sustainable practices. Indeed, travelers are increasingly aware of their impact on the environment and are looking to reduce their carbon footprint. By choosing a "Sustainable Travel" certified property on Booking, they can be assured that their stay is helping to protect the planet.
In addition, the "Sustainable Travel" certification is a guarantee of confidence for customers. It proves that the establishment is truly committed to a responsible approach and that it respects strict criteria in terms of sustainable development. This helps build customer loyalty, as customers are increasingly demanding in terms of ethics and social responsibility.
How to get this certification?
All you have to do is apply to Booking and present the actions taken by the establishment in terms of sustainable development.
Booking takes into account several criteria to award the certification, such as:
- Water consumption,
- Waste reduction,
- The protection of nature,
- No single-use plastic,
- Reduction of energy consumption,
- Support for the local community.
Energy efficiency is therefore an important criterion for certification.
What are the solutions to get the Sustainable Travel certification ?
AGRID is one of the solutions to obtain the Sustainable Travel Facility certification. AGRID is a French start-up created in 2019 by two Ecole Polytechnique graduates to reduce the carbon impact of tertiary buildings.
How can we do this? By intelligently managing energy use. After two and a half years of Research & Development, the company launched its innovation on the market in September 2022. Thanks to its expertise, its cutting-edge technology and its commitment to sustainability, AGRID aims to become a key player in the field of building energy management.
AGRID offers hoteliers a software that will complement current tools such as BMS/BMS to take intelligent control of the system. This technology can significantly reduce energy consumption, allowing properties to reduce their carbon footprint while saving money.
In summary, Booking's Sustainable Travel certification is an excellent opportunity for properties to differentiate themselves, build customer confidence and contribute to environmental protection. AGRID is an innovative solution that allows properties to significantly reduce their energy consumption, which can help them achieve Booking's certification.